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About Vitality 4 Life
Company Mission
Vitality 4 Life aims to be the place for holistic health and wellbeing worldwide. We strive to provide a high quality of service, using proven research to assist our customers and continue to develop new pioneering products.
Philosophy 4 Life
“Improving our health, fitness and environment by increasing the amount of raw foods we intake, through living foods together with pure water, fresh air and holistic exercise is the basis of our philosophy at Vitality4Life. Purity, simplicity and wholeness as the cornerstone of a return to full vitality for humanity and our planet.” – Roger Akins, CEO, Vitality 4 Life
Purity, simplicity and wholeness are at the core of our beliefs and products. Vitality 4 Life strives to offer superior customer service and advice, providing ongoing training to all our staff not only on products but also health and nutrition.
Since the start of Vitality 4 Life in 1986 we have worked with various scientists, naturopaths, nutritionists and other experts to ensure our “Vitality 4 Life Approved Product Range” offers genuine health benefits, quality and value to our customers. We assist in the development of almost all our products and pioneer new technology to ensure our customers have the best products available.
Vitality 4 Life understands that many of our customers are changing their lives and the quality of our products needs to match this. For this reason we spend years in development in order to meet the highest standards possible. We are so confident in this that we offer our own warranty for free on 99% of our products, some extending to twenty years!
Vitality 4 Life’s core belief of simplicity and wholeness does not just extend to our customers and products. We understand the need to preserve humanity and our environment. You can be assured that all of our products are sourced ethically and with minimal environmental impact.
Company Timeline
- 1986
– The company was founded in Byron Bay by Roger Akins pioneering the introduction of cold press juicers to Australia.
- 1987
– Vitality 4 Life teamed up with the Hippocrates Institute in Florida, USA to create the “Hippocrates Kempo Twin Gear Juicer”, this even today is still regarded as being one of the worlds best juicers.
- 1989
– Vitality 4 Life added pioneering new products to its range, including water distillers and exercise equipment to compliment its already renowned juicer range. Today our product range is regularly added to as new technology is made available.
- 1992
– Vitality 4 Life moved from its small office to its own office and warehouse facility
- 1995
– Vitality 4 Life’s expansion required the development of two further warehouse facilities and a showroom in Byron Bay, Australia
- 1999
– Vitality 4 Life started trading internationally, in the USA, New Zealand and Europe
- 2002
– A new Sydney showroom opened
- 2004
– Warehouse facilities were established in the UK in partnership with Hellmanns Worldwide Logistics Limited to service the growing
UK and European market - 2008
– Warehouse facilities were opened in USA and New Zealand
- 2010
– UK office was officially opened to service UK and Europe. It now has English, French, Spanish, German and Italian speakers
- 2011
– Sydney showroom required expansion and a city centre location was found
– USA office opens - 2012
– Establish dedicated warehouse facilities in Germany, Hong Kong and the Netherlands
– Planned office openings in USA, Hong Kong, Germany and the Netherlands - 2013
– Establish warehouse facilities in France, Spain and Italy
- 2013
– 2015 Establish office facilities in France, Spain, Italy and Portugal
