About Us

Welcome to our website and thank you for visiting. Bringing Vitality 4 Life to the UK was a dream of mine from the moment I started the company in what was then a sleepy town called Byron Bay, on the east coast of Australia more than 20 years ago. Over the last 10 years the team in place has helped me make my dream a reality and I am delighted to see it flourishing. 

I created Vitality 4 Life in order to give people easy access to the products that during those 20 years have helped me improve and maintain my own health. Whether it be a BioChef Slow Juicer, Food Dehydrator, Zen Infrared Sauna or Byron Bay Pilates Reformer, I know that each one of these items offer you the user the opportunity to improve the way you look, feel and think every day for the rest of your life.

My life’s work has been built on my customer’s feedback, if you have spotted a way in which we can improve I would love to hear from you. You can email me on roger@vitality4life.com  

Roger Akins – Vitality 4 Life Founder and CEO

Our story...

Vitality 4 Life UK was originally created to become the UK’s one stop shop for all things health.

January 25th 2016 will see us reach out 10th Birthday and wow what a decade it has been.  2016 sees Vitality 4 Life not only selling the highest quality healthy products to the UK and Ireland but also working as the hub for our healthy sales team and distribution partners across the whole of Europe.

Our Vitality 4 Life Approved product range began with cold pressed juicers and since then has expanded to include water purification, Vibration technology and items for Wholistic exercise such as the Pilates machines.

Since it all started in 1995 we have worked globally with some of the world’s top brands and manufacturers which has given us both great experience and knowledge, but the message from our customers has always been the same. “I love your juicer, I love your blender and I love your food dehydrator but my Kitchen cost thousands so I can’t have 3 different shades of red in there”. This is one of the reasons (along with many others) we launched the BioChef family of healthy Kitchen Appliances. Great functionality mixed with superb quality, superior design and most importantly a colour theme that runs throughout.  We are so proud of our brand it has become our top focus and allowed us to become truly global, working with distribution partners all over the world including in the USA, Asia, Africa and the Middle East.

Located in the East Anglian city of Peterborough, our UK distribution centre and showroom also includes a large warehouse and office which houses a dedicated team of multilingual customer support agents, all with a passion for health and wellbeing. Should you have any questions regarding a product we offer or of one that is being sold elsewhere our team are more than happy to take the call on 0844 800 0831 or via our Live Chat function that is available in the bottom right hand corner of your screen right now.

We proudly offer a price match guarantee so should you find our products cheaper anywhere else we are happy to ensure you get the lowest price available. We also offer as standard a free next working day delivery either with DPD or via the warehouse and delivery partnership we hold with Amazon UK. After you place the order we will email and /or text you to let you know the hour it will be delivered so won’t miss the arrival of your exciting new purchase.


Company registration number: 05687172
VAT registration number : GB  997 3161 75