About Us

Welcome to Vitality4Life where your health matters!

Thank you for visiting us today, we're super happy to see you here and for also taking the time to discover more about Vitality4Life.


Vitality4Life all began many years ago in a small town called Byron Bay located on the east coast of Australia by Roger Akins. (You'll hear from Roger in a moment)

Since it all began in 1995 we have worked alongside some of the world's leading brands and manufacturers in the health and wellbeing industry. This has enabled us to continuously innovate world leading health products and deliver them right to your front door. Over the years Vitality4Life has spread its wings and is now situated in the UK, Europe, Canada, USA and China and we don't plan on stopping there!

Over the years Vitality4Life has developed highly recognised global brands that we are extremely proud of. These brands have enabled us to break through into many areas within the health and fitness world, creating sustainable products for all customers in the comfort of their own homes. Here are just a few of our brands.


Around 2010 we began to focus on our own range of living food kitchen appliances and BioChef was born. From a humble range of three products, we now have more than 40 products ranging from personal vacuum blenders to commercial food dehydrators. We are always on the lookout for new products - which makes health easy.


The year 2020 will forever be remembered as the year of Covid-19 global pandemic. However, for Vitality4Life this will be remembered as the birth of our new AbodeFit Health brand. The AbodeFit Health brand see's WalkSlim, VibroSlim and Zen Saunas full under its raines and we couldn’t be happier with the reactions we have been seeing. This is certainly the start of something very special.

Byron Bay Pilates

Byron Bay Pilates is a brand we created from the very beginning. We have seen this brand grow from strength to strength year in year out and we couldn't be prouder. Pilates is unique, we truly believe we offer so much to this unique sector.

With dedicated support teams right across the globe here at Vitality4Life we take huge pride in our service to all our customers. One of the most important things our founder Roger wanted when he brought Vitality4Life over to the UK was sustaining the level commitment in providing superior support to all our customers. It's imperative we stay truly committed in achieving our mission and one of the main ways in which we can do so is by listening to you, our customers. Your voice matters!


Our mission has and will always remain the same!

"Bringing innovation to all our customers throughout their health and lifestyle journey's"

We strive to continuously meet our customers needs and build long lasting relationships throughout all your interactions with us here at Vitality4Life.


Our founder's message
Bringing Vitality4Life to the UK was a dream of mine from the moment I started the company in what was then a sleepy town called Byron Bay, on the east coast of Australia more than 25 years ago.
January 2021 was our 15th birthday in business for us here at Vitality4Life and over the last 15 years the team in place has helped me make my dream a reality and I am delighted to see it flourishing.
I created Vitality4Life in order to give people easy access to the products that during those 20 years have helped me improve and maintain my own health. Whether it be a BioChef Slow Juicer, Food Dehydrator, Zen Infrared Sauna or Byron Bay Pilates Reformer, I know that each one of these items offer you the user the opportunity to improve the way you look, feel and think every day for the rest of your life.
My life's work has been built on my customer's feedback, If you have spotted a way in which we can improve, I would love to hear from you. You can email me on [email protected]

Roger Akins - Vitality4Life Founder and CEO

Thank you for taking the time to read and learn all about us here at Vitality4Life. We hope to see you again soon.



UK office details
Address: Vitality4Life UK LTD, Unit 7, Vitas Vending Business Centre Fengate, Peterborough, Cambridgeshire, PE1 5XJ
Email us: [email protected]
Call us: +44 800 023 4129
Company registration number: 05687172
VAT registration number: GB 997 3161 75

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